Jan
18th
Wed
18th
When you hit listeners between the eyes they respond by fighting back. The way you deliver a message to them is a cue to how they should react. If you make an argument, you’re implicitly asking them to evaluate your argument - judge it, debate it, criticize it - and then argue back, at least in their minds. But with a story (…) you engage the audience - you are involving people with the idea, asking them to participate with you.
