King, developer of the viral and profitable Candy Crush Saga, acted in a way that is considered unsurprising for mobile developers by trying to trademark and bully other games that have the words ‘candy’ and ‘saga’ in them. The games community was, of course, quick rise against perceived soulless developers and protest with a game jam. But then, a game makes money off of having a reference, maybe, to a ‘real’ game, Super Mario Bros., and is now perceived as stealing. ‘Candy’ and ‘saga’ can’t belong to developers, but green pipes are rightfully Nintendo’s. A quick google image search of Jonathan Blow’s Braid can not only reveal that the indie darling also uses green pipes, but also uses analogues, very obvious references, to Mario’s enemies, mechanics, and story line. It’s entire premise is predicated on people having played Mario, yet we don’t have publications saying Jonathan stole from Nintendo.